Speciesism Free

Spring/Summer 2017

The year 2016 has started with the application of the new annual calendar, known as well under the name of the “antifashion” calendar.

S M K decided to re-appropriate itself time, and depth into the subject chosen for collections.

The idea of working about “speciesism” came from a previous collection made for FW15-16 about the “agro-ecological movement”, all the researches made thereafter led us to be willing to expose particular feeling of emergency to change the view we all have about species around us.

Therefore, we never build nothing alone.

We decided to work in a triangular collaboration relationship with THANK YOU STUDIO – a famous photo studio for animals based in Seoul – and the Association for animal protection CARE which is also well known for their yearly gala in Shanghai for raising awareness about cruelty in the fashion industry.

The collaboration is based on an energy circling concept:

5% of benefits on this collection sales would be given to the animal protection association CARE for helping all their volunteers to keep on caring their animal refugees.

All year long the brand would participate and create event in Seoul around this thematic in collaboration with different field such as food industry, social, music and so on…

THANK YOU STUDIOS provided S M K animal pictures taking with all the love any living being deserves whatever species they are and enabled the brand to create beautiful prints used into the collection with a special label “SPECIESISM FREE”.

Every customer buying an item certified “SPECIESISM FREE” will receive at check out a lucky dip full of presents that enhance awareness to ameliorate the living conditions of other species.

LUNCH BAG BAG01SS17

100% polyester

SWEATSHIRT SW01SS17

100% cotton

TOP TS02SS17

100% organic cotton

SKIRT SK01SS17_short

100% organic cotton

TOP TS02SS17

100% organic cotton

HANDBAG BAG06SS17

100% polyester

LONG KIMONO KM01SS17_long

100% organic cotton

TOP TS02SS17

100% organic cotton

TOP TS02SS17

100% bamboo fiber

KAFTAN KF01SS17_long

100% organic cotton

TOP _ TS02SS17

100% organic cotton

SKIRT SK01SS17_long

100% nylon

BAG _ BAG04SS17

100% polyester
lining: 100% polyester (waterproof)

KAFTAN _ KF01SS17

100% organic cotton

SKIRT SK01SS17_long

100% organic cotton

KAFTAN _ KF01SS17

100% organic cotton

LONG KIMONO KM01SS17_long

100% organic cotton

DANCE SHOES PUMP01SS17

100% cotton

BAKCPACK BAG05SS17

100% polyester

SHORT KIMONO KM02SS17_short

50% tencel
50% organic cotton

TOP _ TS02SS17

100% organic cotton

SKIRT SK01SS17_short

80% rayon 20% nylon

TOP TS01SS17

100% organic cotton

SKIRT SK01SS17_short

80% rayon 20% nylon

SHORT KIMONO KM02SS17_short

100% organic cotton

HANDBAG BAG06SS17

100% polyester

BAKCPACK BAG05SS17

100% polyester

TOP _ TS02SS17

100% organic cotton

SKIRT SK01SS17_short

80% rayon 20% nylon

SKIRT _ SK01SS17_long

100% nylon

TOP _ TS01SS17

100% organic cotton

KAFTAN _ KF01SS17_long

100% organic cotton

KAFTAN _ KF01SS17_short

100% organic cotton

SWEAT _ SW01SS17

100% organic cotton

LEGGINGS _ LE01SS17

100% organic cotton

LEGGINGS LE01SS17

100% organic cotton

SHORT KIMONO KM01SS17_short

50% organic cotton 50% tencel

LEOTARD _ LEO01SS17

reversible – creora fiber
88% polyester 12% span

100% polyester

BAKCPACK BAG05SS17

100% polyester

LEGGINGS _ LE01SS17

100% organic cotton

DANCE SHOES PUMP01SS17

100% cotton

LEGGINGS LE01SS17

100% organic cotton

LONG KIMONO KM01SS17_long

100% organic cotton

TOP TS02SS17

100% bamboo fiber

LEGGINGS LE01SS17

100% organic cotton

HANDBAG BAG06SS17

100% polyester

DANCE SHOES PUMP01SS17

100% cotton

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